Turn any vague exec question into a structured, shareable brief through a five-minute interview. Send the brief to your exec for scope alignment. Then write SQL knowing you're answering the right question.
Copy the exec question exactly as it arrived. Don't rewrite it — that's the tool's job.
The tool asks adaptive follow-up questions to decompose the ambiguous ask.
Structured, permalink-ready. Send to the exec for scope sign-off before writing SQL.
Kickoff is a scoping tool for analysts and ops professionals. When an executive asks a vague question ("why is retention down?"), the tool decomposes it into a structured analysis brief through a five-minute interview. The brief becomes a shareable permalink you send to the exec for scope alignment before you write any SQL.
Analysts and operations pros at nonprofits and mid-market companies. If you receive 3-8 ad hoc data requests per week from executives, this tool exists to save you from doing the wrong analysis.
Yes. No signup, no API key, no account. Just paste a question and go. Rate limited to prevent abuse (10 briefs per IP per hour).
Every completed brief is stored so its permalink continues to work. No email, no name, no IP is collected. Treat the permalink as public — anyone with the URL can view the brief.
v1.0 is single-user only. Team workspaces, brief comments, and collaboration land in v2. Feature requests welcome — file an issue on GitHub.
Type your answer. Specifics beat abstractions. Numbers beat adjectives.
Decomposing the ask, ranking hypotheses, mapping data sources.